Comissions

Competition

With competitiveness being one of the drivers for Brazil’s commercial expansion, it is necessary for the country to guarantee a market environment guided by the free competition agenda, contributing to improve the quality of goods and services, reducing prices and expanding the supply, in addition to stimulate innovation and efficiency. A strong and robust competition policy is of fundamental importance to leverage the country’s insertion in international trade.

The Global Competition Commission’s mission is to identify key competition policy issues that affect companies, seeking to support the development and implementation of competition policies and laws in different jurisdictions around the world. In Brazil, the Commission interacts with several interlocutors, including CADE, bringing international benchmarks to the center of Brazilian competition policy.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Paola Pugliese, Partner at Demarest Advogados
• Co-chair: Tatiana Lins Cruz, Partner at TozziniFreire Advogados
• Co-chair: Milena Mundim, Partner at Demarest Advogados
• Co-chair: Giuliana Gonçalves, Partner at Caminati Bueno Advogados

Commercial Law
and Practice

In order to make global trade work, it is critical that the rules for all stakeholders are clear and always up to date. The Commercial Law and Practice Commission globally leads the adaptation and adoption of international contract rules and models to standardize and streamline business-to-business (B2B) transactions.

Among these rules, Incoterms® are one of the Commission’s main products, being a fundamental legal part in international sales and purchase operations, and the 2020 version was launched last year.

In Brazil, the Commission has supported the various fronts of action of the global group, especially in the dissemination of the new Incoterms® 2020 rules and other contract models between the Brazilian community of trade operators, in addition to contributing to legal debates raised by the advancement of technology in business.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Ana Carolina Reis do Valle Monteiro, Lawyer at Kincad | Mendes Vianna Advogados
• Co-chair: Adriano Chaves, Partner at CGM Advogados

Digital Economy

The Digital Economy Commission closely follows the changes that digitalization has brought about in business and the opportunities resulting from this new scenario globally, to promote more growth and prosperity.

ICC leverages business knowledge and experience to present policy makers with a clearer picture of the impact of new information and communication technologies (ICTs) and business models and demonstrate how existing regulation can affect their use both domestically and International. In this sense, the Commission seeks to support the establishment of a stable functioning of the digital world, through political and regulatory advocacy, including the Internet and other ICTs.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Ronaldo Fragoso, Partner at Deloitte
• Co-chair: Jacqueline Lopes, Director of Institutional Relations LATAM South at Ericsson

Environment and Energy

Innovation, investment and private sector expertise are critical if we want to successfully tackle climate change and promote sustainable and inclusive growth. We believe that climate change is everyone’s business.

The Global Commission on Environment and Energy works closely with the United Nations, and is also the private sector focal point for UNFCCC at COPs, to facilitate business participation and involvement in major global environmental governance processes.

In Brazil, we understand that the defense of the sustainability agenda is a natural vocation of the country and, therefore, we have the mission of mobilizing the private sector to occupy a prominent space, taking the lead in discussions on the protection of the environment and its sustainable use, climate change control, biodiversity and the bioeconomy, among other important topics on this agenda.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Celso Fiori, Director of Natural Climate Solutions and Bioenergy at Mercuria.
• Co-chair: João Carlos Salgueiro de Souza, Manager of Sustainability Solutions at Schneider-Electric.
• Co-chair: Renata Amaral, Partner at Trench Rossi Watanabe Advogados

Integrity and Corporate Responsibility

Strengthening integrity policies is one of ICC Brasil’s priorities. A transparent business environment with good governance is essential to attract investment and develop a sustainable economy in the long term. The Anti-Corruption and Corporate Responsibility Comission is a global reference in the development of rules, frameworks and standards on ethics, compliance and the defense of corporate responsibility.

In Brazil, the Commission has as one of its main missions to recover the credibility of the country’s companies abroad and to strengthen the culture of integrity in businesses of all sizes.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Juliana Darini Teixeira, Director of Ethics and Compliance Latin America at Natura&Co
• Co-chair: Salvador Dahan, Executive Director of Governance and Compliance at Petrobras
• Co-chair: José Alexandre Buaiz Neto, Partner at Pinheiro Neto Advogados

Trade and
Investment Policies

The main reason for the creation of ICC over 100 years ago, the promotion of international trade as an engine of economic growth and shared prosperity continues to be the main focus of the organization.

ICC’s Global Trade and Investment Policy Commission engages directly with the World Trade Organization, presenting the private sector’s strategic directions in driving the organization’s agenda and developing recommendations to advance multilateral trade negotiations. More recently, it has also played a key role in the discussion on WTO reform and the renewal of its role in promoting global trade.

In Brazil, the main mission is to modernize the debate on trade policies in the country, bringing a vision of greater integration of Brazil to the world, increasing the competitiveness of the Brazilian economy and improving the domestic business environment.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Victor Lopes, Partner at Demarest Advogados
• Co-chair: Ígor Katz, Senior Trade Compliance Manager at Amazon
• Co-chair: Marina Egydio, Director at Women Inside Trade, IPEA Researcher and  Consultant at UNPD Brazil.

Intellectual Property

The Global Commission on Intellectual Property works to promote efficient intellectual property systems that support international trade, encourage technology transfers, and foster investment in creation and innovation.

For ICC, it is not enough that Brazil exports more, but that it exports more and more products with high added value. This will require that our country creates an enabling environment for innovation and R&D. Ranking only 67th in the 2019 Global Innovation Index (IGI) report, which assesses a set of 126 countries, it is clear that Brazil still needs to innovate much more. In this sense, it is necessary to guarantee a modern intellectual property protection system that is adequate to international standards that create more beneficial conditions for economic development, fostering technological innovation. This is the mission of the Commission in Brazil.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Ana Amélia Araripe Montenegro, Legal Manager of Intellectual Property at Braskem
• Co-chair: Louis Lozouet, Partner of Venturini IP
• Co-chair: Felipe Alves, Legal Director at Janssen

Trade Finance (Banking)

The Banking Commission (in Brazil, the Trade Finance Commission) is a global leader in formulating rules and market intelligence for the trade finance industry. Its main objective is the creation of universally accepted rules and standards for the use of letters of credit, requests for guarantees, forfaiting, and supply chain finance. More recently, the digitization agenda of this industry has also become a priority for the group.

In Brazil, we aim to contribute to the guarantee of a simple, modern and inclusive system of financing for foreign trade. Based on the best international practices and the experiences of its members, the commission seeks to expand access to credit for small and medium-sized companies, in addition to helping the government in the process of modernizing and reducing bureaucracy of rules and mechanisms for financing foreign trade, such as PROEX.

The Commission in the country also carries out the only monthly survey on the volume of trade finance in the Brazilian market, with the participation of more than 10 banks operating in the country.

LEADERSHIP OF THE COMMISSION IN BRAZIL

• Co-chair: Sandro Nunes, Head of Trade Finance & Local Lending Product at Citi
• Co-chair: Flávia Niccoli, Trade & Supply Chain Finance Product Manager at Bank of America
• Co-chair: Fernando Gomes, Partner at Pinheiro Neto Advogados
• Co-chair: Alex Hatanaka, Partner at Mattos Filho Advogados